European Union officials have discussed additional measures to make artificial intelligence (AI) tools, such as OpenAI’s ChatGPT, more transparent to the public.
On June 5, Vera Jourova, Vice President for Values and Transparency of the European Commission, told various media that companies deploying generative AI tools with “potential to generate disinformation” must place labels on their content in an effort to combat “fake news.”
“Signatories that have services with the potential to spread AI-generated disinformation should, in turn, put in place technology to recognize such content and clearly label it to users.”
Jourova also referred to companies that integrate generative AI into their services – such as Microsoft’s Bing Chat and Google’s Bard – as needing to create “safeguards” to prevent malicious actors from using them for disinformation purposes.
In 2018, the EU believe its “Disinformation Code of Practice,” which acts as an agreement and tool for tech industry players on self-regulatory standards to combat disinformation.
Major tech companies including Google, Microsoft and Meta Platforms have already signed the 2022 EU Code of Practice on Disinformation. Jourova said those companies and others should report on new AI safeguards next July.
He also highlighted Twitter’s withdrawal from the code of practice, saying the company should anticipate increased oversight by regulators.
“By leaving the code, Twitter has attracted a lot of attention, and its actions and compliance with EU law will be subject to vigorous and priority monitoring.”
These remarks by the Vice President come as the EU prepares its next Artificial Intelligence Law, which will be a comprehensive set of guidelines for the public use of AI and the companies that deploy it.
Although the official laws are expected to come into force in the next two to three years, European authorities have urged companies to create a meanwhile voluntary code of conduct for generative AI developers.
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