FC Barcelona, one of the most popular soccer clubs in the world, has launched its first collection of non-fungible tokens (NFTs) in partnership with Plastiks, a company specialized in the recycling of plastic waste. The collection, dubbed “Unleash Your Passion,” includes 3,000 unique collectible animal-themed digital artworks.
The sale of the NFTs will help finance Plastiks’ work in recycling plastic waste. The company has a goal of recycling one billion kilograms of plastic by the end of 2030.
With this first launch, both the sports club and the Plastiks company hope to reduce plastic pollution by an amount equivalent to the waste from 4 football matches: 35,000 kg of plastic bottles.
FC Barcelona is committed to sustainability and has launched a series of initiatives to reduce its environmental impact. The club has the goal of being carbon neutral by 2024. With the launch of this NFT collection, the club takes another step in its commitment to sustainability.
The NFTs of the collection are for sale on the Plastiks websiteand among the benefits granted to buyers is access to limited edition content and the possibility of participating in a raffle for 10 shirts signed by some of the club’s first division players.
“Sustainability is one of the three pillars of FC Barcelona’s 2021-26 Strategic Plan. The alliance with Plastiks helps us meet the objectives of the United Nations and the European Commission for the years 2030 and 2050, especially in the field of waste. In addition, the launch of this project also means a message to raise awareness among people around the world who want to contribute to creating a more sustainable society and help to recover the environment”, highlighted the director of the FC Barcelona Sustainability Area, Jordi Portabella.
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The launch of the NFT Collection is an important step for FC Barcelona and Plastiks. The collection will help raise awareness of the problem of plastic pollution and at the same time help finance Plastiks’ work in recycling plastic waste.
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