Taylor Swift comes to Mexico, just as they read it, news that immediately turned around social networks making this ad a trending topic in practically the entire country. will be the days August 24, 25 and 26, 2023 when the 33-year-old singer, born in West Reading, Pennsylvania, United States, performs at the Mexico City as part of his’The Eras Tour‘, three concerts in the sun forum who will be in charge of ticket master and OCESA.
Between memes and comments of happiness, it is how the thousands of fans have shown their excitement at the first visit of the interpreter of ‘Anti-Hero’ to Mexican lands, one that did not go unnoticed by anyone and that immediately took fans of the also a composer to visit a special website enabled by the ticket office to make her record that will give them access not to the ticketsbut to the virtual line that is scheduled to take place on June 13, 14 and 15, and that is enabled from today until June 7 at 11:59 p.m.
Under the argument of making the ticket purchase process more “transparent”, ticketmaster used his platform Verified Fanin which those interested in acquiring a ticket for one of its three concerts must previously register for one of the three virtual lines that will be there and with this aspire to the possibility of having a ticket that makes them part of this world tour.
The use of this platform has generated doubts among users of Twitter and other social networks, questions ranging from “what to do if I do not receive a registration confirmation email?”, “I do not understand how to register for each date”, to questions such as “That is, one registers and you decide who forms the virtual line?” But there are others who, far from having doubts about how the system operates, already portend the worst in the face of high demand, reselling, ticket falsification, overselling and the lack of digital security that could exist around digital ticket sales.
How does Ticketmaster’s Verified Fan, registration system for buying concert tickets work?
like we said ticket master is responsible for the sale of tickets for the concerts of Taylor Swift in Mexico scheduled for August of this year at the Foro Sol in Mexico City, an event that could be one of the most important in 2023, in terms of attendance, for which the ticket office enabled its Verified Fan. what is and how does it work this registration system for buying concert tickets?
According to the page of ticket master, Verified Fan is a technology whose purpose is to defend fans from scalpers and bots, so that it is the real fan who has access to the tickets that have been allocated for each concert. Through this registration system Tickemaster filters bots and scalpers from ticket sales starts, prioritizing the public.
Through this technological process of validation of information, explains the ticket office, a limited number of previously verified accounts will receive an invitation to join the virtual queue for the sale of ticketswhich will give preference to fans residing in Mexico. With this, according ticket masterit can be guaranteed that fans will have access to each concert ticket sales process, especially in high demand, such as the presentations of Taylor Swift in the CDMX.
It also explains that, if certain registered people do not receive an invitation to be in the virtual queue for the sale of ticketsThey will be put on the waiting list. Now, if it were the case that after the start of the sale there were tickets available, those who had not received an invitation before could receive it and thus form themselves digitally crossing their fingers to obtain a ticket to one of their concerts.
And something very important: be registered and have received the invitation to be in the virtual queue for the sale of tickets for the shows of Taylor Swift in Mexico does not guarantee the purchase of tickets.
About what kind of technology is behind Verified Fan of ticket master there is no information, something that to some extent is understood since it is owned by the company. However, Mauricio García, a specialist in technology and blockchain and executive director of Technology at the firm Frog, commented in an interview with Canal Once that using blockchain for identity verification systems and concert ticket sales is an effective alternative that, if While it helps streamline and protect the purchase process, it also provides greater support to fans by establishing digital conditions that protect their tickets, preventing them from being duplicated, resold, and even personalized through said technology.
So far it is not public what kind of technology it uses ticket master in its Verified Fan nor how it operates. However, during the ‘Space’ event, organized by Expansión in December 2022, experts on the subject said that there is no clarity regarding the processes that the ticket office uses to validate the tickets, due to the situation that occurred at the concert. of Bad Bunny at the Azteca Stadium, processes that, they assured, can be more efficient with technologies such as blockchain.
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