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Year after year the brands They have only one objective, to increase their value in the market and thus cement their profits with a view to further growth, hence firms such as Kantar Identify and group the companies that have performed best and positioned themselves as leaders around the world.
According to Kantar Global Ranking on the most valuable brands of 2023, Apple, Google and Microsoft are at the top as the companies with the highest value in the market, followed by Amazon, McDonald’s, Visa, Tencent, Louis Vuitton, Mastercard and Coca Cola.
Below we show you the value of the brand in millions of dollars (mdd):
- Apple ($880,455 million)
- Google (577,683 million dollars)
- Microsoft (501,856 million dollars)
- Amazon ($468,737 million)
- McDonald’s ($191.109 million)
- Visa (169,092 million dollars)
- Tencent ($141.02 billion)
- Louis Vuitton (124,822 million dollars)
- Mastercard (110,631 million dollars)
- Coke (106,109)
It should be noted that from the list issued by Qatar, all the first nine places registered drops in their annual comparison (brand value 2022), only Coca Cola had a positive variation of 8%.
The worst falls were Tencent, Amazon and Google, all three generated 30% damage to their brand value; However, these losses did not imply his departure from the top 10 of the ranking.
Last February, Qatar issued the list of trademarks most valuable in Mexicothe ranking was led by Telcel, CrownBodega Aurrerá, Tecate, Telmex, Bimbo, Oxxo, Victoria, Banorte and Del Valle.
How does Qatar determine brand value?
There are several factors that the firm analyzes, among them is the financial value of the company, financial and corporate reports, analysis of world consumers and their relationship with the brands evaluated, once the above is done, the indicator is determined.
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