In a report from the Appdome platform from June 2023, it was revealed that Argentinians mainly face fake apps, malware and fraud in the field of mobile cybersecurity.
The rapid expansion of cell phones and their multiple functions has led to an increase in cyber attacks in the country. Fake applications, fraud and hacking are just some of the daily complaints that Argentines make.
These findings come from the report “Consumer Expectations for Security in Mobile Applications” from the Appdome platform. whatWhat are the risks involved and what precautions should we take when sharing our personal data??
This increase in fake applications has generated growing concern among Argentines, since it has become one of the main threats in the field of cybersecurity.
Many users download these applications without knowing that they are fake, which exposes them to various risks, such as theft of confidential information or the installation of malware on your devices
Fake apps, known as “trojans”, have experienced a significant increase in the list of threats most feared by Argentines.
According to the survey on the most feared threat, the percentage of concern about applications of this type increased by 217%, from 8.3% in 2021 to 26.3% in 2022. This represents almost 30% more than the world average.
Survey Results – Source: Appdome
In this sense, Argentine consumers identified the “developers who don’t care about my security” as the main threat. This category experienced an increase of 311%, going from only 4.6% in 2021 to 18.9% in 2022.
These data are given in a context in which 70% of Argentine users use between 6 and 20 applications daily15% more than the global average.
According to the Appdome report, 58% of Argentine consumers prefer to use mobile applications instead of visiting web pages8.6% more than users worldwide.
Argentina has one of the highest internet penetration rates in Latin America, and according to INDEC data, 88 out of 100 users in the country use smartphones.
Hacking, fraud and malware
Another common fear among Argentine consumers is the hacking of their cell phones. 56% believe that smartphone fraud is the main threat todaya percentage almost equal to that of users worldwide, which is 55.7%.
Data on hacking, fraud and malware – Source: Appdome
Secondly, there is thehacking of the mobile app I use” with 40.9%, followed by on-device malware, which has rocketed to third place with 29.3%.
Currently, identity theft orphishing” is one of the most frequent practices in frauds that occur in laptops and cell phones.
These are fraudulent messages that appear to come from a reliable source and seek to obtain personal data to carry out transactions with the victim’s credit card or log in to their device.
According to a Check Point Research report, in the first quarter of 2023 Argentina experienced a 22% increase in weekly cyberattacks compared to the same period last year, representing an average of 2,052 cyberattacks per week.
Likewise, the latest report from the CERT (Computer Emergency Response Team) highlighted that Phishing was the most registered cybercrime in Argentina during 2022with 829,000 phishing attacks in the first six months of the year, representing an increase of 63% compared to the same period in 2021.
Data breaches and MiTM threats
Surprisingly, concerns about data breaches have diminished compared to fraud, hacks, and malware.
In 2021, the “data breach on the network used by my mobile application” accounted for 52.4% of user concerns, but by the end of 2022, this percentage dropped to 36.8%. Despite this decrease, Argentine consumers continue to show an interest 17.95% higher than the global average in data protection.
Data on security breaches and connection spying – Source: Appdome
Similarly, although MiTM (man in the middle) or “someone spying on my connection” threats decreased from 34.2% in 2021 to 32.1% in 2022, Argentine consumers still worry about these threats 13.03% more than users in the rest of the world.
However, in general, Argentinian consumers seem to be more concerned about malware, Trojans, mobile fraud, and unprotected apps than about network-based threats and data breaches.
“The data from the Appdome report highlights that Argentine consumers expect security in the applications they use, especially those that are part of their daily routine. We notice that more and more users evaluate brands based on the security they offer”, said Chris Roeckl, Appdome’s Product Manager.
Greater convenience when shopping online despite fears
One of the most common concerns among users is the use of personal data when making purchases through mobile applications. whatIt is safe to provide my credit card numbers? whatWhat are the risks?
According to the Appdome report, Argentines feel more comfortable “Buying things” and “sharing personal information” in mobile apps, despite fears of possible fraud.
App usage has increased 89% compared to web pages since 2021. Today, almost three times as many Argentine consumers prefer mobile apps over desktop pages when shopping online.
This trust requires apps to implement stronger security measures to prevent users from falling victim to scams and fraud, and to ensure that everyday cell phone use is safe.
“Argentine consumers increasingly use their cell phones for banking and purchases of all kinds. That is why it is necessary for companies to take note and give due importance to security, especially in applications that use personal data and perform monetary transactions. The user experience is a determining factor for companies and cybersecurity is closely related to itRoeckl concluded.
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