Written in FINTECH he
Annual Report Data fintech Mexico 2023 indicate that, at the end of 2022, there were 650 digital financial services companies operating in the country, that is, 26% more than in 2021, the year in which there were 512. Even though the offer is vast, it does not all have been attractive enough to investors. But there is a platform foreign which, apparently, has achieved it by far, currently registering a million customers in the country.
As we mentioned in the previous paragraph, despite the fact that there are several digital financial services platforms in the country, not all of them reach people or not all of them are of interest to Mexicans due to various circumstances. However, there is one that, in addition to having a considerable number of users, is about to put a new product in the hands of its customers in order to further capitalize on its presence in the national territory.
This company is nubanka startup of Brazilian origin that recently reached one million clients in Mexico and that to date has received deposits of over one billion pesos, with a growth of 30%, according to an average balance of its clients made in the two fortnights of May past.
what does this have fintech that others do not? Does it offer better benefits for its users?
Nubank, the fintech that has already reached one million customers in Mexico
It was in 2019 when nubank came to Mexico, under the name of Nu Mexico. Since then, this Brazilian financial services startup has maintained its growth. And now that he’s got the million customers in the country its next launch can raise that figure.
It is a savings account that was officially launched last May and that up to now has already generated a waiting list so that its clients can register once it is enabled, which is its second financial product in the country.
Currently, the 9% annual return offered by Cuenta Nu, of nubankis one of the highest in the national market, which also makes it possible to separate savings and better manage money, as well as zero visibility of the balance that prevents customers spend more than necessary.
According to the company itself, as of today Nu Mexico It is located in 9 out of 10 municipalities of the Mexican Republic, and last year it announced an investment of just over 300 million dollars in the country, this in order to increase its presence nationwide and reach more customers.
In addition to savings accounts, nubank, fintech Brazilian, it has also issued around 3.2 million credit cards in the national territory, and plans to launch digital checking accounts in Colombia by the end of this year.
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