Reental, a tokenized real estate investment company, launches “INMOPARK”, your island within Fortnite Creative. This was reported to Cointelegraph en Español through a statement. The news immersive technologies and virtual worlds (metaverse) are becoming drivers and new channels for brands that bet on new models of “fan engagement” and gamification, thus aiming to take fan experiences to a new level of contact with their favorite brands.
“Within one of the largest metaverses in the world, with more than 25 million active users per day, ‘INMOPARK’ landed, an island within Fortnite Creative. Fans and potential customers will be able to live a different, revolutionary and gamified experience”, they highlighted in the statement.
Image taken inside the game “Fortnite” from Epic Games.
According to a report signed by Bloomberg: “Worldwide in 2021 the value of the metaverse amounted to approximately 63 trillion dollars, with a forecast of reaching 1527 trillion by 2029”. This allows us to see a clear picture of the potential of metaverses that are just being exploited in this way.
Eric Sánchez, CEO of Reental explained: “Immersive technologies and virtual worlds are here to stay, becoming catalysts and new channels for the most innovative brands that, like Reental, are committed to new fan engagement models. With this island, our goal is to take the experience of our followers to a new level of contact with the brand.”.
Jon Fatelevich, CEO of StadioPlus said: “At StadioPlus we believe in the potential of virtual worlds to reach the new generations, since today 90% of ‘Generation Z’ consider themselves gamers or enthusiasts. We thank Reental, one of the most innovative companies in the world, for the trust placed in StadioPlus and in the new paradigms of fan engagement by immersing its brand in Fortnite to speak the language of the youngest and accompany them where they are most comfortable.”.
The Reental company relied on the experience of StadioPlus to launch its space within the game and thus take advantage of this new channel that is available to new audiences. This new channel of virtual worlds can also provide cost reductions for companies, limitations on the carbon footprint, as well as being a new business model for future generations.
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