In an effort to improve fan engagement, this year’s Wimbledon tennis tournament will incorporate player commentary and analysis based on artificial intelligence (AI)which will allow fans to access analysis tailored to the players they follow.
In a advertisement June 21 of the All England Lawn Tennis Club (AELTC) and the technology company IBM, The world’s oldest tennis tournament revealed its plans to adopt the new technology across all of its online platforms.
Developed in collaboration with the AELTC, a new AI commentary feature based on IBM’s WatsonX technology will generate audio and subtitles for video highlights of matches. This innovative feature is designed to provide insight into key moments using tennis-specific language.
Usama Al-Qassab, commercial and marketing director of the AELTC, has stated:
“We are constantly innovating with our partners at IBM to provide Wimbledon fans, wherever they are in the world, with an engaging and engaging digital Championships experience.”
He added that the AI features will allow fans to access commentary from a “greater variety of matches.”
While human commentary covers Wimbledon’s “show courts” during major matches, other events such as seniors, juniors, and wheelchair matches lack specialist commentary.
An official partner of the Wimbledon Championships since 1990, IBM offers a number of AI-powered analysis tools, including a player “power index”, match insights and personalized highlights of the biggest moments. A draw analysis feature will also introduce a new stat that assesses the favorability of each player’s path to the individual final.
According to Jonathan Adashek, IBM Senior Vice President of Marketing and Communications, the company recognizes the potential of AI technologies to enhance major sporting events like Wimbledon and engage more audiences by offering exceptional digital experiences.
According to IBM researchers were reportedly already working on AI software with the ability to provide play-by-play commentary in sports matches as early as 2019. Recently, the company reportedly added AI-generated comments to the April Masters golf videos.
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